Why Brands are using Documentary Style Films for Brand Building

We have all seen moving documentaries on television and in the movies. They are usually about a subject you’re passionate or curious about and can range from how to become an organic farmer, climbing waterfalls or what it takes to become a Sommelier.

Now, small brands or even brand-new companies can take the initiative and hire a video production company to create engaging documentary content for a fraction of the cost that they would have paid just 10-years ago. They can now distribute it online without a big advertising budget, sometimes even for free.

Today, brand video marketing via documentary-style content doesn’t need to be nearly as long as you think, or near as expensive as you think. As a matter of fact, forget a 30-minute or hour-long film. Less than 7-minutes can be very powerful in today’s world.

Branding videos are the newest and hottest form of video content creation today, and there’s a very good reason why. It’s proven to be successful, and sometimes, it’s extremely successful. Rather than creating a typical “commercial,” which typically requires a big advertising budget to produce and even more to distribute it, we can help you create a short documentary for far less than you think. Your brand and products would not only have the potential for big organic sharing on social media but would also lift your brand’s image in the eyes of its current customers.

Why is this style of video content suddenly becoming so popular and almost even required?

Simply put, video is King. Research shows that 70% of online consumers will watch a video before reading copy and text. Video also has the highest click-through rate of any form of digital advertising. This is because video content is highly engaging. It is shared via many social channels a whopping 1200% more than simple links, says Simply Measures. Frankly, that stat speaks for itself. In the online world we live in, moving pictures dominates.

So, how can brands cut through the visual clutter and stand out from the crowd? As the quantity of video increases, consumers are becoming more discerning and selective about what they choose to watch, and social media algorithms are changing to weed out spam, branded content and click bait from other sources. The average consumer is advertising savvy, likes to consume media proactively and wants entertaining information.

Brands today need to keep on their toes because of the changing online consumer environment when it comes to creating content that their audience will want to start a relationship with. Although video is great, just producing standard video content is no longer enough. The challenge now for brands is to achieve quality over quantity. Video content creation is moving into a more strategic and thoughtful phase, one that we can help with.

The new popularity of video marketing and storytelling is becoming the new norm, but most companies are taking advantage of this fact. Good for you, because video content naturally embraces this new method of brand communication. If stories are universally appealing to audiences, a short film or documentary style video offers a better vehicle for delivering content and the message. By using this story-centric format, we can make the most of dramatic and emotional elements to attract a new audience and retain your current audience.

Documentary style marketing and branding films come with a common misconception that only the largest brands and budgets have resources to create documentary-style video content. Today, that is just not true. Sure, you can spend $20,000 to 100,000 for a great video or film, but with advances in technology and talent, video is affordable for most businesses today… You simply can’t afford not to utilize it if you want to maintain or grow market share. Please call us anytime to discuss some effective and affordable options for our marketing and branding films at 828-551-0468.